How to Keep Quality Leads and Push Them Along the Sales Funnel

Each person has different goals and aspirations. They also have different decision-making strategies. Some consider their finances as the most important aspect,while others value the returns even if there is a little risk. Given the variety of clients you may have,it’s important that your way of nurturing leads is not a one-size-fits-all approach.

Here’s how to keep quality leads and convert them:

Position Your Brand as an Authority

You can spend all your marketing budget on paid ads,but if no one believes that you’re credible,it will be a waste. This is where a lead generation agency comes in to help you position your brand in your niche. Your marketing strategy should include connecting with other people of authority in related industries so that when clients see your name,they will be curious about your services. Once they know your name,it’s time to reel them in with quality content.

Provide Content that Converts

You can litter your blog and channel with random posts,but none of these will convert leads if they are not helpful. Rather than waste resources,focus your attention on content that converts. This means consulting your agency to know the kinds of content that work for each platform,and creating them with your customers’ pain points in mind. If your content offers a solution and is easy to digest,your customers will want to go ahead with the sale.

Set up a Retargeting Campaign

Not all customers will automatically end up in a successful transaction. Some of them are just happy to browse around as they’re considering their options. What you want to do is to retarget them and remind them of your brand so that when they are finally ready,they will know where to turn. Retargeting campaigns can make or break your connection with quality leads,so make sure you get help from professionals.

It’s not enough to get a lot of traffic to your pages. Focus on quality leads–those who have a higher potential to convert.

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How to Provide Information Without Hard Selling

When you’re creating content that aims to boost your lead generation strategy,you want to be mindful of the intent behind each write-up. You may be creating the longest articles for your blogs,but if they don’t serve a purpose,they might just go to waste.

For some who already have an idea about your product and who just needs a little push,you may direct them to checkout. For those who are learning about your product for the first time,however,you’ll want to be a source of information. Here’s how a lead generation company suggests you finetune your content to be informative rather than a hard sell.

Address a Pain Point

The most important part of your content should be its topic. Rather than just explaining why customers need your product,offer a solution to a pain point. You can think of topics to write about depending on queries and comments you see on your social media account,and turn them into informational pieces of content. You can gently remind customers that your product is there to help with their problem,but try not to be too forceful with your approach.

Keep the Brand Mention to a Minimum

If you are mentioning your brand every other sentence and telling customers to buy,you are doing too much of a hard sell. This will be annoying to read for a casual reader who is just curious and weighing their options. Leave the brand mention and call to action at the end of the article,or perhaps in the most relevant subheading that discusses in detail how your product can solve a customer problem.

Provide Complete Details

An informative article cannot just skim through the topic you are trying to discuss. You want to be as detailed as possible. You want your content to be easy to read and provide actually helpful information. You also want the information presented in bite-sized chunks. All of these will add to the readability and likeability of your content.

When it comes to brand mentions,there’s a fine line separating hard-sell and soft-sell. Be a friend to your readers by offering good advice first and foremost.

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Deciphering Google’s ranking algorithm has been the goal of every digital marketer. Sadly,Google has been tight-lipped about how their system works or what triggers the change in algorithm. You rarely get any hints or clues from the said search engine. As a result,many specialists end up trying out tons of strategies to keep their page ranking from falling.

That changed when Google rolled out the medic update back in August 2018. This update is basically an upgraded and more comprehensive version of the Google Search Guidelines – E-A-T. E-A-T stands for Expertise,Authoritativeness,and Trustworthiness,for those who are yet to be familiar with this,these are also known as Google algorithm’s quality raters. To get deeper into what E-A-T covers,here’s a better explanation that’ll help you understand.

An Introduction to E-A-T

The E-A-T standard has been plague with speculations. The most popular of them is the fact that it only concentrates on expertise when in fact it covers a range of elements that has an immense impact on your search engine optimization (SEO). To put any of these uncertainties at rest,here’s the three-part truth about E-A-T.

Expertise

The “E” part stands for expertise and it pertains to the creator or author of the page. It’s important that you’re able to identify yourself as someone who’s credible to talk and write about the topic. In order to show that these pages are reliable sources,you need to provide enough evidence about yourself. Adding author bio would help in introduce themselves to Google and why people should believe them. Another way to prove your expertise is by fact-checking the content you have. Be sure that they are referenced well and are of verified info. However,Google seem to put more weight on content written by someone who has first-hand experience with the topic.

Authoritativeness

Moving on to “A” or authoritativeness,this guideline refers to getting recognized by those who are in authority. In this case,if a leader in the industry managed to link your content as a page source,that’s a big deal. It’s like acknowledging your presence in the field. Google wants nothing more than seeing authoritative personalities or sites connected to your site. What’s even more is the fact that it is done organically will help you earn Google’s favor. Not only will it recognize you as a relevant source,but may also get you at better ranking position on SERPs.

Trustworthiness

Now onto the “T” and last part of the E-A-T comes the trustworthiness. This quality rater relate to every element on the website. From its structure,content,author down to the smallest detail of the page,you have to show Google that you’re a trustworthy source. Thus,it’s important that you only include true and accurate information to make yourself look good on both search engines and users.

Long before E-A-T hits the spotlight many providers of SEO traning hong kong services are fairly aware of its impact. It only becomes more apparent now that Google is continuously rolling out updates that specifically target these guidelines. While there’s no confirmation whether these quality raters can indeed support your initiatives,it’s important that you follow this standard just to be safe. Besides,if you look at it as a whole,taking these things in consideration would also improve the appeal of your pages.

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